Every professional makeup artist knows the struggle - brushes caked with foundation, eyeshadow pigments embedded deep in bristles, and stubborn oils that just won't budge. Whether you're working on set or perfecting your daily routine, clean brushes aren't just about hygiene, they're about performance.
The All-One Initiative is a global programme that allows us to help organisations that are making waves in their areas, and we are so proud to support the hard work they do. Here is a bit about our 2025 UK charity partners.
From London to Glasgow, UK shoppers overwhelmingly choose gentle, multi-use soaps, with Baby-Mild leading nationwide.
The festive season is here, and we have the perfect way to make your home smell extra cosy this Christmas with our All-One Magic Soap—the ultimate multi-tasker! Use it as a mopping solution, cleaning spray, hand soap, and more. Choose from festive-friendly scents in our range, including peppermint, sweet almond, and more, transforming everyday cleaning into a holiday experience.
As the beauty industry steps into 2026, the focus on sustainability has never been stronger. Consumers and brands alike are embracing eco-clean formulations, refillable packaging, and ingredient transparency. This year marks a turning point where making sustainable choices no longer means compromising on performance, luxury, or accessibility.