Dr. Bronner’s UK Reveals How Britain Buys Soap in 2025

At Dr. Bronner’s, we’ve always believed that what people choose to put on their skin says a lot about their values. New UK e-commerce data from 2025 confirms this more than ever, revealing a nationwide preference for gentle, effective, and versatile soap, with our iconic Baby-Mild All-One Magic Soap emerging as Britain’s clear favourite.

Britain’s Favourite: Baby-Mild All-One Magic Soap

Gentle yet powerful, Baby-Mild All-One Magic Soap continues to win hearts across the UK. Made with a nourishing blend of Regenerative Organic Certified® oils and double the olive oil, this true soap creates a rich, luxurious lather that cleans effectively while rinsing completely clean.

Free from added fragrance, Baby-Mild is ideal for sensitive skin, babies (when diluted), and anyone who prefers a scent-free routine, without compromising on performance. Its versatility and purity make it a staple in homes across the country.

Nationwide Sales Trends

Based on orders placed on drbronner.co.uk between 1 January and 15 December 2025, we analysed the top-selling products by sales value across UK nations and major cities.

England’s Top Picks

1. Baby-Mild All-One Magic Soap
2. Peppermint All-One Magic Soap
3. Citrus All-One Magic Soap

Scotland’s Favourites

1. Baby-Mild All-One Magic Soap
2. Peppermint All-One Magic Soap
3. Eucalyptus All-One Magic Soap

Northern Ireland’s Preferences

1. Baby-Mild All-One Magic Soap
2. Baby-Mild Organic Pump Soaps
3. Citrus All-One Magic Soap

Wales Stands Out

Wales showed a distinctive love of floral scents:

1. Lavender All-One Magic Soap
2. Baby-Mild All-One Magic Soap
3. Rose All-One Magic Soap

City Insights

Across the UK’s top cities, Baby-Mild All-One Magic Soap appeared in the majority of top-three rankings, reinforcing its broad appeal. At the same time, local preferences revealed the diversity of Britain’s soap lovers:

• London shoppers favoured Baby-Mild alongside Peppermint and Citrus
• Glasgow leaned towards Baby-Mild, Eucalyptus, and Lavender
• Bristol combined Baby-Mild and Citrus soaps with Peppermint Organic Hand Cleansing Spray
• Manchester and Edinburgh showed strong demand for Lavender and Almond-scented soaps
• Leicester stood out for Tea Tree All-One Magic Soap and Lemongrass-Lime Organic Pump Soaps
• Liverpool looked beyond soap, with Lavender Coconut Organic Lotion and Baby-Mild Organic Lip Balms ranking highly

The results highlight a consistent UK-wide preference for gentle, multi-purpose formulations, with Baby-Mild products performing strongly across nearly every region and city. At the same time, scent preferences vary by location, reflecting the rich diversity of the Dr. Bronner’s community across the UK.