As Pride Month unfolds across the globe, Dr. Bronner’s—the top-selling natural soap brand in North America—is reaffirming its deep and long-standing commitment to LGBTQ+ rights and social justice. More than just a soap company, Dr. Bronner’s continues to prove that doing good can be built into every bottle.

When you pick up a bottle of Dr. Bronner’s All-One Magic Soap, you're not only choosing a product made with Regenerative Organic Certified oils and packaged in 100% post-consumer recycled plastic—you’re also backing a company that stands up for LGBTQ+ communities around the world.

Direct Support for Trans and LGBTQ+ Communities

Dr. Bronner’s has a long history of supporting LGBTQ+ rights, and the company continues to step up in the face of increasing legislative and social attacks. In 2025, Dr. Bronner’s is focusing its philanthropic efforts on trans-led organisations, especially those that serve individuals at the intersections of marginalised identities.

These efforts include funding organisations that:

• Advocate for inclusive policies and systemic change
• Provide critical direct services to trans communities
• Work to ensure trans individuals receive the healthcare, housing, and legal support they deserve

Pride Participation and Public Visibility

Dr. Bronner’s presence at Pride events is both joyful and impactful. For years, the company has supported and attended Pride celebrations, including the annual San Diego Pride Parade near its Southern California headquarters.

This year, the company hosted its signature Magic Foam Experience to the World Pride Parade in Washington, DC on Saturday 7^th June. The parade float featured a live DJ and dancer atop the “Pride Plexi”—a plexiglass mobile shower unit that sprays foam made with Dr. Bronner’s soap.

On Sunday 8^th June, Dr. Bronner, LGBTQ+ employees, and the Magic Foam Experience team also marched alongside the National Trans Visibility March contingent as part of the World Pride International March and Rally.